Food Labeling Transparency & GMO's

                                                                                                                                                                                                                                                      Hot Buttons :                                         Food labeling and information

       Getting honest information
             regarding GMO's

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Today's shoppers still want more information on the food they buy.  They want assurances of food safety, they want foods that promote health and wellness and they want a closer connection to their food.  As ranchers and farmers we can help dispel some of the myths surrounding our industry and build a deeper connection with our customers by spreading information regarding our practices and our commitment to the environment.

Millennials have no problem shopping online for food but overall, most shoppers continue to favor traditional retail channels for their food.  Regardless of your shopping venue; transparency, natural and organic fare and the pursuit of purity are still the major drivers.  Retailers that are trailing in transparency with consumers include discount and convenience stores and super centers. Those who want to win in a very competitive market need to review their overall strategy because 45% of consumers still view their primary store as their partner in wellness.  In a highly competitive market those retailers who connect with consumers will win.  Consumers demand clear, honest answers in order to negotiate our complex food system. 

One of the biggest issues out there today are GMO's.  Understanding this issue and finding information that is correct is a constant challenge especially as it relates to cattle.  You can find more information here:

• Infographics and Downloads on GMOs and Livestock*

Until next time,
HAPPY GRILLING!!